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Our Story

The story of how our company started

Embroider the Occasion’s creation story is much like a lot of the small business start up stories you hear about. They all start with an idea, a person who is willing to take a risk and a little luck. This one starts with Pat Richards, a long-time entrepreneur who ran two other successful retail businesses in the St. Louis area for many years, prior to opening Embroider the Occasion. Pat is creative, thoughtful, collaborative and charitable and she knows the retail business inside and out.

As Pat contemplated opening Embroider the Occasion, she knew that location was everything. Pat grew up in St. Louis and always had an eye on living and working in Webster Groves, Missouri. Pat had always loved the tightknit community of Webster and their appreciation of locally owned small businesses. After finding the perfect location, leases signed, and fresh paint on the walls…Embroider the Occasion opened its doors in the spring of 2005 on Lockwood Ave.

Pat's knowledge of retail allowed her to build Embroider the Occasion into a destination. The business grew quickly and Pat continued to expand her inventory in an effort to offer a very large selection of unique and personalized gifts for all of life's important occasions. She also focused on putting her customers first and she, her daughters Keli and Casey, her mom Marilyn and all of her employees pride themselves on serving the needs of each and every customer to the best of their ability. Her focus on quality is another staple in her business...the time, effort and care taken to create each item as perfectly as possible is no small feat.

Soon, Embroider the Occasion was busting at its seams and Pat needed to expand in order to continue to grow. As luck would have it, Pat found a spot just a few store fronts down from her original location in February, 2009. Moving to the new location allowed Pat to bring in more production capacity and more inventory. Fast forward to today, and Embroider the Occasion has become a beloved local business in the town of Webster Groves, Missouri.

Pat has become an involved and respected business owner and has spent countless hours and dollars in supporting the charitable efforts and people in her community. People who walk through the doors of Embroider the Occasion experience nothing but first class customer service, and rarely walk away with anything but a positive experience. Pat's customers are like family and because of that, she and her staff will run through walls to get things done.

Pat is constantly turning over her inventory and bringing in new and unique gifts, creating a constant flood of new merchandise guaranteeing no two trips to Embroider the Occasion are the same. Pat’s daughters have been bestowed with the title, “the Makers” and have taken control of finding faster and better ways to personalize gifts. They constantly add new techniques and better technology in an effort to offer innovative and exciting ideas to their customers. Names, monograms, logos, silk-screening, appliqué, vinyl lettering…nothing eludes the team at Embroider the Occasion.

Pat lives in Webster Groves, Missouri with her husband Bill, youngest daughter Casey, and dog Gus. Pat has five daughters, four who live in St. Louis and one who resides in San Jose, California. Pat has been an entrepreneur and small business owner for over 30 years.


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  • The Best Craftsmanship

    Our expert in-house designers customize your products or ours using only the best machines, threads & silk-screening materials.

  • Personal Service

    We are real people, not robots. Our company is built on personal, feel-good relationships with each customer and their unique creation.

  • Order Fulfillment

    No project is too big or too small for us! We can accommodate nearly every request because we are industry experts and everything is done in-house.

Personalized Gifts, Apparel & More

Fast, Professional Customization For All Occasions

Embroider the Occasion is a family-owned business, based in Webster Groves, Missouri, serving the greater St. Louis area and nationally through our online store. Our unique shop offers high quality embroidered and silk-screened gifts, corporate promotional products, sports gear, school apparel and so much more!

Embroider the Occasion is known for it's prompt processing and ability to fulfill distinct orders.  We are happy to customize our items or yours.  

Don't see exactly what you're looking for?  Just give us a call to discuss your unique project.  Here at Embroider the Occasion, personalization is our passion!